Christmas in Downtown Disney - Vivian Juarez

 



For this week's blog I went to Downtown Disney. They have recently put up all their Christmas decorations and it looks very fun and whimsical throughout the stores and walk areas. For the overall theme the 3rd photo best encompasses what I think the Lighting Designers were going for. They are going for this overall fun, cooky, colorful, and merry palette that I think reads well. Throughout the area they use quite a bit of this red lighting, as you can see in the first and 3rd photo. To me this color of red does say "CHRISTMAS" to me, which is exactly what they were going for. It put me in an overall good and cheerful mood, and honestly started getting me excited for the holidays. The first photo is front the Disney store and again, they are set up now with their Christmas decorations. I think the lighting here both is used to show off the mannequins but also gives the shoppers the added holiday experience. This look is the first one you see when you walk into the store and it shows Christmas off really well and probably helps shoppers start thinking about Christmas shopping. The color choice is fun and merry and pairs well with the rest of the store. The second image was taken inside the lego store and honestly there is not much lighting change in the lego store, lighting in their is overall very brights and just shows off products. I know displaying products is the main purpose of the store, but overall the bright lights felt really overwhelming to me and I wish that it these smaller displays, like the one  I took the photo of had more special lighting to show it off. I felt that it was hard for something to catch my eye in the store since everything is lit the exact same way and I wish that the displays had some color to them. Maybe if they added some small lights with gels it would help to show off the products even more and make me feel more excited to buy one of their lego sets. 

Comments

  1. Overall good work analyzing the two stores. The overall was supposed to be a photo of a larger area of Downtown Disney so we could get a bigger feel for it. You analysis on all of it is good so I only marked you down a little for that.

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